Abdur Rouf
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Google Analytics 4, Google Tag Manager and Search Console set up properly, so you can see where enquiries and sales really come from. I track the actions that matter to your business, handle cookie consent correctly and build reports you'll actually open.
Businesses with GA4 installed but no useful data, and anyone spending on marketing without clear tracking.
Analytics setup is configuring the tools that measure how people find and use your website, mainly Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google Search Console. A proper setup tracks the actions that matter to your business, respects cookie consent and turns the data into reports you can act on.
Most GA4 properties are installed but not really set up. The tag is on the site, but nothing important is tracked, your own visits are counted and nobody knows which numbers to trust. In GA4, the actions that matter, such as enquiries, calls and purchases, are called key events, and choosing them carefully is the first job.
Some settings are easy to miss. In a standard GA4 property, detailed event data can be kept for either 2 or 14 months, so I set the longer option early to keep as much history as possible. Internal traffic filters, cross-domain tracking and account access all need the same attention.
Consent matters too. If your visitors are in the UK or Europe, tags need to respect their cookie choices. I set up consent mode so Google tags adjust to each visitor's choice, and so your reports stay as useful as possible when people decline.
Your current GA4, Tag Manager and Search Console setup checked for missing, duplicated or broken tracking.
Data streams, data retention, internal traffic filters, cross-domain tracking and user access configured properly.
A tidy container with clearly named tags, triggers and variables, so changes are easy and nothing fires twice.
Forms, calls, bookings, purchases and other actions that matter tracked as key events, and tested before sign-off.
Product views, add to basket, checkout and purchases tracked, with revenue checked against your shop's orders.
Your cookie banner and consent mode working together, so tags respect each visitor's choices.
Search Console verified and linked to GA4, and Google Ads linked so key events can be used in campaigns.
Simple GA4 reports or a Looker Studio dashboard showing traffic, key events and sources at a glance.
Running ads as well? See Google Ads management. Want the numbers turned into a plan? See my digital marketing services.
Installing the tag takes minutes. Making the data useful is the part that's usually skipped.
| Compare | Set up properly | Just installed |
|---|---|---|
| What's tracked | Enquiries, calls and sales, tested | Page views and default events only |
| Data quality | Internal traffic filtered, no duplicates | Your own visits and double counting |
| Data retention | Set to 14 months | Often left at 2 months |
| Consent | Consent mode working with your banner | Tags ignoring choices, or blocked entirely |
| Reporting | Reports built around your goals | Hunting through standard reports |
Not sure what state yours is in? A tracking audit usually answers that in a day or two.
We talk about your goals, what a good enquiry or sale looks like and which tools you already use.
I audit the current setup and write a short tracking plan listing every key event and where it fires.
GA4, Tag Manager, consent and Search Console set up, then every event tested before it's signed off.
Reports or a dashboard built around your goals, plus a walkthrough so your team can use them.
GA4 collects and reports on your data. Google Tag Manager is a container that manages the tags on your site, including GA4, ad tags and others, so you can change tracking without editing code.
Not always. For a simple site with only GA4, the basic tag can be enough. Once you track several events or run ads on more than one platform, Tag Manager makes everything much easier to manage.
Key events are the actions that matter most to your business, such as a form submission, a call or a purchase. They're what GA4 used to call conversions.
Some difference is normal, because of ad blockers, declined cookies and how each tool counts things. Big differences usually mean broken or duplicated tracking, which is fixable.
In a standard property, detailed event data can be kept for 2 or 14 months. I set it to 14 months so you keep as much history as possible.
If you have visitors in the UK or Europe and use a cookie banner, consent mode is the way to make Google tags respect their choices while keeping your reports as useful as possible.
Yes. Clicks on phone numbers, form submissions and bookings can all be tracked as key events, and tested before sign-off.
Yes, for Shopify, WooCommerce and other platforms, from product views to purchases, with revenue checked against your real orders.
Yes. Many projects start with a setup someone else installed. I audit it, keep what works and fix or rebuild what doesn't.
Yes. I verify your site, submit your sitemap and link Search Console to GA4, so you can see search queries alongside your other data.
Yes. A simple Looker Studio dashboard can show traffic, key events and sources on one page, so you don't have to dig through GA4.
A well-organised setup has little effect. Problems come from piling up old or duplicate tags, which is one reason I keep the Tag Manager container tidy.
Yes. Linking them lets you use GA4 key events in your campaigns and see ad performance alongside your other channels.
Yes. I walk you through the reports that matter and leave notes, so you can check performance without calling me.
It depends on the number of sites, events and platforms involved. After a short call I'll give you a clear quote.
Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.
