Home/About

I'm Abdur Rouf, and I help businesses get found online.

I'm an SEO specialist with 16 years in digital marketing. I've worked with businesses and agencies in 30 countries on SEO, local search, content and websites, and when you work with me, you deal with me directly, from the first call to the monthly report.

Abdur Rouf, SEO specialist
Abdur RoufSEO specialistSince 2010
16+Years in digital marketing
510+SEO projects delivered
100+Clients and agencies
30Countries
My story

How I got here

I started in SEO and digital marketing in 2010. From 2013 I was working remotely for agencies and businesses abroad: as a digital marketing strategist for GRN Consulting on Australia's Gold Coast, a local SEO specialist for Web Affect in San Jose, a digital marketing executive for Web Design City in Texas, and a senior SEO specialist for CoupDoc Dental Supply.

Those years taught me how different markets search, and how much of SEO is simply doing the basics properly and consistently. From 2016 I moved into digital marketing manager roles, first at AtomAP in Dhaka and then at Global Automation Ltd, before joining Webjuice in Dublin as Senior Digital Marketing Manager. From 2022 to 2023 I was Chief Marketing Officer at BDThemes.

Along the way I learned to design and build websites as well as optimise them, mostly on WordPress, Shopify and Squarespace. That matters more than it sounds: the fixes I recommend actually get done, rather than sitting in a report.

Today I run Eigme Digital, an SEO and AI search agency in Cardiff, and I take on SEO, local SEO, AI search, content and web projects through this site. Whoever you are and wherever you are, you deal with me directly.

How I work

What you can expect from me

01

Honest advice first

I'll tell you what will make a difference and what won't, even when the honest answer means less work for me.

02

Inside Google's guidelines

No bought links and no shortcuts that could put your site at risk. Everything I do is meant to last.

03

Plain-English reporting

Reports that show what changed, why it matters and what happens next, not a pile of charts.

04

You deal with me

Direct contact by email or WhatsApp, from the first call to the monthly report.

05

Fixes, not just findings

Because I build websites too, I can make the changes myself or brief your developer clearly.

06

You own everything

Your accounts, your data and your website stay in your name, so you keep it all if we stop working together.

Experience

Sixteen years, four continents

  1. Founder & Head of SEO

    Eigme Digital · Cardiff, UK
  2. Chief Marketing Officer

    BDThemes · Bogura, Bangladesh
  3. Senior Digital Marketing Manager

    Webjuice · Dublin, Ireland · Remote
  4. Digital Marketing Manager

    Global Automation Ltd
  5. Digital Marketing Manager

    AtomAP · Dhaka, Bangladesh
  6. Senior SEO Specialist

    CoupDoc Dental Supply · Remote
  7. Digital Marketing Executive

    Web Design City · Texas, USA · Remote
  8. Local SEO Specialist

    Web Affect · San Jose, CA · Remote
  9. Digital Marketing Strategist

    GRN Consulting · Gold Coast, Australia · Remote
  10. Started in SEO and digital marketing

Certifications

Keeping my skills current

SemrushSEO PrinciplesDec 2023
GoogleGoogle Ads SearchNov 2023
HubSpotSEOOct 2023
HubSpotDigital MarketingMar 2022
SemrushSEO FundamentalsMar 2021
HubSpotInbound MarketingAug 2020
HubSpotEmail MarketingAug 2020
LinkedInSee them allOn my profile
Client reviews

What clients say

100% Job Success70 jobs completed4.8★ from 60 ratingsUpwork clients since 2012
I've hired three people for this similar job post, and Rouf was THE BEST person to work with. He made sure everything was understood on both ends, there was communication to make sure the work was presented as required. He was punctual, professional and work was submitted with great quality. Highly recommend.
★★★★★Upwork client · Keyword links for 11 blog articles · Dec 2021
Rouf is the real deal. I hired him to do a quick SEO onsite optimization report. He took care to try to understand my niche industry (standardized testing) before he began his analysis. The information he sent back was easy to follow, well considered, quick, and helpful.
★★★★★Upwork client · Onsite SEO Optimization · Jan 2022

Read more client reviews  ·  See my Upwork profile

Let's talk about your project.

Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.