Abdur RoufHome / Blog
Notes on SEO and growing online
Practical guides on SEO, local search and digital marketing, based on what I’ve seen work for clients since 2010.
Is SEO Worth It for a Small Business?
An honest look at whether SEO is worth it for a small business: when it pays off, when it does not, how it compares with Google Ads and how to work out the return.
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How to Get More Google Reviews (Without Breaking the Rules)
How to get more Google reviews without breaking the rules: when to ask, using Google's review link and QR code, replying well, and the…
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Google Search Console: A Beginner’s Guide
A beginner's guide to Google Search Console: how to add and verify your site, and how to read the Performance, Page indexing, URL Inspection,…
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How to Rank in ChatGPT Search
How ChatGPT search finds and cites websites, based on OpenAI's own documentation: which crawler to allow, how to stay eligible, what content to write…
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Generative Engine Optimisation (GEO): A Practical Guide
What generative engine optimisation (GEO) is, how AI search tools choose the pages they cite, the parts you can control, the myths to skip…
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How to Optimise Your Google Business Profile
Every Google Business Profile field explained: what to put in it, what Google's rules allow and the mistakes that hold local businesses back in…
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Local SEO Checklist: 30 Steps to Rank in Your Area
A 30-step local SEO checklist in seven groups: Google Business Profile, reviews, citations and NAP, your website, local pages, links and tracking, with what…
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SEO Agency vs Freelancer: Which Should You Hire?
An even-handed look at hiring an SEO agency or a freelancer: cost, expertise, communication, capacity and risk compared, plus when each one makes more…
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How Much Does SEO Cost? Pricing Explained
What SEO really costs: retainers, projects and hourly rates, survey-backed price ranges, the factors that push a quote up or down, and the warning…
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How to Do Keyword Research: A Step-by-Step Guide
A step-by-step keyword research process: start from your business, expand with free and paid tools, read the search intent, judge difficulty against your own…
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Technical SEO Checklist for Small Business Websites
A 25-point technical SEO checklist for small business websites, covering crawling, indexing, structure, speed, mobile, HTTPS, schema and international, plus a schedule for rechecking…
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On-Page SEO Checklist: 20 Steps for Every Page
A 20-step on-page SEO checklist you can run on any page, from search intent and title tags to headings, internal links, images, structured data…
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Reading about SEO is one thing. If you’d like someone who has done it since 2010 to look at your site, I’m happy to help.