Abdur Rouf
Home/Services/AI Search Optimisation
AI search optimisation for businesses that want to show up in Google's AI Overviews, ChatGPT and Perplexity. People now ask AI before they ever click a link. I help your business become the answer they get, with clear content, strong brand signals and a site AI tools can read.
Brands that want to stay visible as search keeps changing.
AI search optimisation, also called generative engine optimisation (GEO), is the work of making your business easy for AI tools to find, understand and cite. It means pages that answer questions clearly, a site AI crawlers can reach, and consistent information about your brand across the web.
The tools work in different ways. Google's AI Overviews and AI Mode draw on pages in Google's own index. ChatGPT search and Perplexity run their own searches and crawlers, then summarise what they find and link to sources. In each case, the pages that get used are ones the tool can reach and trust.
Google is clear that there are no extra requirements to appear in its AI features, and no special files or markup you have to add. That's why I start with solid SEO and build on it, rather than selling tricks. You can read Google's own guidance on AI features.
What changes is the emphasis: answers near the top of the page, facts that are easy to check, and a brand that is described the same way everywhere. My guide to generative engine optimisation goes into more detail.
I test the questions your customers ask in ChatGPT, Perplexity and Google, and record where you appear, where competitors do and which sources the answers cite.
Pages built on the same SEO foundations as normal results, with clear, direct answers Google can pull from. If a page isn't in Google's index, it can't appear in its AI answers either.
Your site checked so the crawlers these tools use, such as OpenAI's OAI-SearchBot and PerplexityBot, aren't blocked by mistake. More in my guide on how to rank in ChatGPT.
Content rewritten so the answer comes first and the detail follows, with clear headings, short definitions and facts that are easy to quote. It helps readers and AI systems alike.
Structured data for your organisation, services, products and articles. Google says it isn't required for AI features, but it removes guesswork about who you are and what you offer.
Your name, description, services, people and contact details kept consistent across your site, social profiles and directories, so AI tools don't mix you up with someone else.
Getting your business mentioned in the places AI tools draw on: reviews, directories, industry sites, comparison articles and press.
Visits from AI tools tracked in GA4, alongside the questions we monitor, so you can see what's changing over time rather than guessing.
AI search builds on good SEO, so the two often go together. For businesses that serve an area, local SEO covers the profile and review signals that AI tools also use.
They share the same foundations, so this isn't a choice between one or the other. The difference is where you show up and what helps most.
| Compare | AI search optimisation | Traditional SEO |
|---|---|---|
| Goal | Be named, quoted or linked in AI answers | Rank pages in the list of search results |
| Where it shows | AI Overviews, AI Mode, ChatGPT, Perplexity and Copilot | Google and Bing search results |
| What matters most | Clear answers, facts that are easy to check, consistent brand mentions | Relevance, content quality, links and technical health |
| How it's measured | Mentions and citations for tracked questions, plus visits from AI tools | Rankings, impressions, clicks and organic traffic |
| Shared foundations | Crawlable pages, helpful content and a trusted brand | Crawlable pages, helpful content and a trusted brand |
Want the longer version? Read what generative engine optimisation is.
We talk about your customers, the questions they ask before buying and the competitors they compare you with.
I check how AI tools describe you today, which sources they rely on and what is blocking you, then plan the fixes.
Content, schema, crawler access and brand signals improved where they'll make the most difference, starting with your most important pages.
Regular checks of AI answers and search data, so we can see what's changing and adjust the plan.
It builds on SEO rather than replacing it. AI tools still rely on pages they can find, crawl and trust. The difference is more focus on clear answers, structured data and how your brand is described across the web, not only on your own site.
They're different names for much the same work. Generative engine optimisation (GEO), answer engine optimisation (AEO) and LLM SEO all describe helping AI tools find, understand and cite your business. The names vary; the aim is the same.
Nobody can guarantee what an AI tool says. What I can do is make your information clear, consistent and easy to verify, which gives you a much better chance of being mentioned accurately when your topic comes up.
Google says there are no special steps beyond normal SEO. A page has to be indexed and eligible to show a snippet. From there, clear answers, helpful content and a trusted site give you the best chance, though whether an AI Overview appears depends on the question.
Not for Google, which says you don't need new machine-readable files or AI text files. Some other tools may read one and it's quick to add, but I don't treat it as a priority over content, crawl access and brand signals.
Schema helps machines understand who you are, what you offer and how your pages relate to each other. Google says no special schema is needed for its AI features, so it isn't a magic switch, but it removes guesswork, and that's useful for search engines and AI tools.
It depends on what you want. Blocking the crawlers that power AI search, such as OAI-SearchBot or PerplexityBot, can keep you out of their answers. Blocking crawlers used for AI training is a separate choice. I'll explain the trade-offs and set your robots.txt to match.
I track a set of real customer questions across AI tools over time, alongside search data and referral traffic from AI platforms in your analytics. It's a newer area, so I'm clear about what can and can't be measured yet.
Google's AI features follow its index, so changes can show once pages are recrawled. Other tools, and the wider web they draw on, take longer to pick up new content and brand mentions. I'll give you a realistic view after the visibility check.
It depends on the size of your site, how much content needs work and how many questions you want tracked. It can be a one-off project or part of ongoing SEO. After a short call I'll give you a clear quote.
It's too early to say. Many people now use both, and the work that helps you in one usually helps in the other, so you don't have to choose.
Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.
