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Link building services for businesses that want links from real, relevant websites, not from networks built to sell them. I earn links through useful content, digital PR and outreach, inside Google's spam policies, so they help your rankings now and don't turn into a problem later.
Businesses with solid pages that still sit behind competitors with stronger, more trusted sites.
Link building is the work of getting other websites to link to yours. Links help search engines find your pages and judge which ones other people trust and cite, so earning links from relevant, respected sites is one of the main ways to compete for searches where every result has good content.
Not all links are equal. One link from a well-known site in your industry, placed in an article because it genuinely helps the reader, is worth far more than dozens from directories and blogs that nobody visits. Relevance and trust matter more than the number.
Google's spam policies describe link spam as links created mainly to manipulate rankings. That includes buying or selling links for ranking purposes, excessive link exchanges, automated link building and guest posts with keyword-rich anchor text. Paid placements are fine for advertising, as long as they are marked with rel="sponsored" or rel="nofollow". Everything I do stays inside those rules.
As a link building specialist, I only build links the white hat way. Earned links come from giving people a reason to link: content worth citing, a story worth covering, or a relationship worth having. It takes longer than buying a package of guest posts, but the links tend to stay, they often send real visitors, and the brand mentions that come with them help people find you in AI search as well as Google.
Who links to you now, which links you've lost, anything risky that needs attention, and how your profile compares with the sites ranking above you.
Sites that link to several of your competitors but not to you, sorted into realistic targets and the reasons they might link to you too.
Guides, data, tools and resources that people in your industry want to cite, often built from knowledge your business already has.
Stories, expert comments and original data pitched to journalists and publications your customers actually read.
Mentions of your brand without a link, and old links pointing at pages you've moved or deleted, turned into working links.
Dead links found on relevant sites, with your page offered as a useful replacement for the resource that has gone.
Suppliers, partners, trade bodies, local press, sponsorships and events: the links that real businesses in your area or sector already earn.
Every link reported with the site, the page and the anchor text, plus how the pages it supports are moving in search.
Need content worth linking to first? See content marketing. Want your links reviewed alongside everything else? Start with an SEO audit.
Both can add links to your profile quickly on paper. What happens over the following months is very different.
| Compare | Earned links | Bought links |
|---|---|---|
| Where they come from | Relevant sites that choose to cite you | Sites or networks that sell placements |
| Google's view | Inside its spam policies | Link spam, unless marked as paid |
| Visitors | Often send real, interested readers | Rarely send anyone |
| How long they last | Tend to stay in place | Can vanish when payments stop or the site is penalised |
| Extra benefits | Coverage, brand mentions and relationships | Usually none |
Want practical ideas you can use yourself? Read my tips on building high-quality backlinks and on link building with images.
We talk about your goals, the pages that need support, and what makes your business worth writing about.
I review your links and your competitors' links, then agree the tactics, targets and pages to focus on.
Content created, stories pitched and outreach sent, personally written for each site rather than mass mailed.
A monthly report on links earned, outreach in progress and how the target pages are performing.
Yes. Google uses links to discover pages and as one of the ways it judges which pages are worth ranking. What has changed is the type of link that helps: relevant, editorial links matter, while bought or automated ones are treated as spam.
Earning links in ways that follow Google's guidelines, such as content worth citing, digital PR and personal outreach. Black hat link building tries to fake those signals with bought, swapped or automated links, and puts the site at risk of a penalty.
No. Google lists buying links for ranking purposes as link spam. Paid placements are allowed for advertising if they're marked as sponsored or nofollow, but that means they aren't meant to pass ranking value.
There's no fixed number. It depends on how strong the sites ranking above you are. A handful of relevant links from trusted sites often does more than hundreds of weak ones.
Links need to be found and the linking pages crawled before they count, and results build gradually. Most businesses should think in months rather than weeks, alongside their other SEO work.
A link from a real site with a real audience, on a topic related to yours, placed in the content because it helps the reader. Bonus points if it sends visitors who go on to enquire or buy.
They aren't meant to pass ranking value in the usual way, but they can still bring visitors, put your brand in front of the right people and lead to other sites linking to you.
Writing a genuinely useful article for a relevant publication is fine. Large guest posting campaigns with keyword-rich links are something Google specifically names as link spam, so I don't run them.
Mostly your brand name, your web address and natural phrases chosen by the site linking to you. Lots of exact-match keyword anchors look manipulative, so I don't push for them.
Usually not. Google says it can normally work out which links to trust on its own, and recommends disavowing only when you have a considerable number of spammy or artificial links that have caused, or are likely to cause, a manual action.
No. Earned links depend on editors and site owners choosing to link, so nobody can honestly promise a fixed number. I agree targets for the work itself and report every link that comes from it.
Yes. Local links from suppliers, partners, community groups, events and local press are some of the most valuable links a local business can earn. See my local SEO services for the wider picture.
Yes. I review the manual action in Search Console, find the links responsible, get as many removed as possible, disavow the rest and prepare a reconsideration request.
Getting coverage, and the links that come with it, by giving journalists something worth writing about, such as original data, expert comment or a strong story connected to your business.
Yes. I can work behind the scenes for agencies under their brand. See my white label SEO service for how that works.
It depends on your market, your goals and how much content or PR work is needed. I don't price per link. After a short call I'll give you a clear monthly quote.
Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.
