Abdur Rouf
For agencies, web designers and consultants that want to offer SEO without hiring for it. I deliver the work under your brand, report in your format and stay behind the scenes, so your clients get senior SEO and you keep the relationship.
Digital agencies, web designers and marketing consultants.
White label SEO is when an agency sells SEO to its own clients while a specialist partner does the work behind the scenes. The agency keeps the client relationship and its branding on every report and document; the partner handles audits, on-page work, content and links, and stays invisible to the end client.
It lets you say yes when clients ask for SEO, without the cost and risk of hiring a full-time specialist before you have the work to justify it. You own the client, set the price and manage the account. I do the SEO, to a standard you'd be happy to put your name on. It also gives your web design or ads clients a natural next step, which helps keep them with you for longer.
The biggest risk with outsourced SEO is cheap work that comes back to bite you: thin content, bought links and reports nobody understands. Google lists buying links and link schemes as spam, and a penalty on a client site lands on your agency's reputation, not your supplier's. Everything I deliver stays inside Google's guidelines.
You'll sometimes hear it called private label SEO, SEO outsourcing or SEO reselling. The labels vary slightly, but the idea is the same: your brand on the front, specialist work behind it.
Clear, prioritised audits your team can present to clients as your own, based on my SEO audit checklist and written in plain English.
Keyword research and a plan for each client, so your account managers can explain what will be done, in what order and why.
Titles, content, internal links and structured data handled across your clients' sites, on WordPress, Shopify, Squarespace and custom builds.
A second pair of expert eyes on crawling, indexing, speed, migrations, redesigns and sudden traffic drops, with fixes written up clearly for your developers or the client's.
Content plans and articles written to each client's tone of voice, edited and ready to publish under your name.
Relevant, earned links for your clients, with no risky tactics that could come back on your agency.
Google Business Profile, citations and review processes for clients who serve a town or region.
Monthly reports in your branding and format, ready to send, with a short summary your team can talk through.
Not sure whether a partner or a direct hire is right? My comparison of an SEO agency vs a freelancer covers the trade-offs. For the full range of work, see my SEO services.
When clients ask for SEO, agencies usually have three choices. Here's how they compare.
| Compare | White label partner | Hire in-house | Refer clients elsewhere |
|---|---|---|---|
| Who the client sees | Your agency, under your brand | Your agency, under your brand | Another agency |
| Cost | Pay for the work you sell, when you sell it | Salary, tools and training, whatever the workload | None, but no income either |
| Getting started | Quick, once scope is agreed | Slow, as you need to recruit first | Immediate |
| Client relationship | Stays with you | Stays with you | Can drift to the other agency |
| Best for | Agencies with steady or growing SEO demand | Agencies with enough work for a full-time role | Rare, one-off requests |
We talk about your agency, your clients and how you like to work, including how you sell and price SEO today.
We agree the scope, process and reporting format for each client, so expectations are clear from day one.
I deliver the work under your brand, to the deadlines we've agreed, and flag anything that needs your input.
Reports in your format, plus notes your team can use in client meetings and suggestions for what to sell next.
Usually the same work a client would get from a specialist directly: audits, keyword research, on-page and technical fixes, content, links, local SEO and reporting. You choose which parts to resell, client by client, so you only pay for what you sell.
I do. I plan, carry out or oversee every task myself. If a large content project needs extra writers, I only use people I trust, and I'll always tell you who is doing what.
Most agencies add a margin on top of the partner's price to cover account management and profit. The right mark-up depends on your market and how much client contact you handle. I'll show you how each piece of work breaks down, so you can price it with confidence.
Often, yes. It lets you offer SEO from the first client without a salary to cover, and you can grow the arrangement as demand grows. If SEO becomes a big part of your business, you can always hire in-house later.
No. The work, reports and any client-facing documents carry your branding. I stay behind the scenes unless you want me on a call.
Yes, if you'd like. I can join as part of your team to explain technical points, or simply brief your account manager beforehand.
It depends on the scope and number of clients. Some agencies want a monthly retainer per client, others prefer one-off projects like audits. Get in touch and we'll work out what suits you.
In practice, very little. Both mean a partner does the SEO while your agency sells it under its own brand. Some people use private label to mean the partner's involvement is completely hidden, which is how I work by default.
No. Your clients are your clients. I only speak to them if you ask me to, and always as part of your team.
Yes, if you'd like one. Many agencies prefer to have it in place before sharing client details, and I'm happy to work that way.
The work already done stays with the client's site, and the reports and documents are yours. I don't follow clients when they leave, and I won't take them on directly without your agreement.
Yes. Starting with one client, or with a single audit, is a sensible way to see how I work before passing over more.
I'll tell you honestly, before you sell it. Nobody can guarantee rankings, and it's better to set realistic expectations up front than lose a client later.
Yes. I work with businesses and agencies in many countries, and I'm used to fitting around different time zones.
Mostly WordPress, Shopify and Squarespace, plus custom-built sites. Where changes need a developer, I write a clear brief your team or the client's developer can follow.
Once we've agreed the scope and I have access to the client's site and data, I can usually start soon after. I'll give you a realistic timeline for the first deliverables.
Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.
