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For when you need results faster than SEO alone can give you. I run Google Ads, social and app store campaigns, and set up tracking so you can see exactly what's working and where your money goes.
Launches, apps and businesses that want paid and organic working together.
Digital marketing services cover the online channels a business uses to reach customers: search engine optimisation, paid search such as Google Ads, social media, email and app stores, plus the analytics that show which of them bring in enquiries and sales. The aim is one plan across channels, not separate efforts.
Channels work better together. Paid search brings visitors the day a campaign goes live. SEO and content build traffic that doesn't stop when the budget does. Social media keeps you in front of people who aren't searching yet. Analytics ties it all together, so you can move money towards what works.
Tracking is where most accounts go wrong. If the wrong actions are counted, campaigns optimise for the wrong thing and reports look better than reality. In GA4, the actions that matter to your business are called key events, and getting them right comes before spending more on ads.
I'm an SEO specialist first, so paid campaigns here are planned alongside your organic search, not in a separate silo. Ads test which searches convert; SEO and content then build on what you learn.
Search and shopping campaigns built around the terms that bring in customers, with negative keywords, budgets and bids watched closely so spend isn't wasted.
Organic and paid social planned around your audience, with content that fits each platform and campaigns aimed at a clear goal rather than likes. Posting is planned in advance, so your feeds stay active without last-minute scrambles.
App titles, descriptions, keywords and screenshots improved so more people find and install your app on the App Store and Google Play.
GA4, Google Tag Manager and Search Console set up properly, with the key events that matter to you tracked and consent handled correctly.
Pages built for a single campaign goal, so paid traffic turns into enquiries rather than bounces, and tested against each other where volume allows.
An existing Google Ads or social account reviewed for wasted spend, broken tracking and missed opportunities, with a clear list of fixes. It's a sensible first step if you're not sure your current setup is working.
Ads that reach people who have already visited your site or app, set up within each platform's rules and your privacy policy.
One clear view of paid and organic results, so you can see where your money is working and what changes next.
Just need paid search run well? See Google Ads management. Want more from social? See social media marketing. Have an app? See app store optimisation. Need tracking you can trust? See GA4 and analytics setup. Want to reduce how much you depend on ads over time? See my SEO services. Need a strategic lead across all your marketing? See fractional CMO.
Most businesses ask which one to choose. In practice the answer is usually a mix, weighted by how quickly you need results and how long you plan to be around.
| Compare | Paid and organic together | Paid ads only | Organic only |
|---|---|---|---|
| Speed | Fast start from ads, steady growth from SEO | Fast, from the day campaigns go live | Slow to start, builds over months |
| Cost | Ad spend can reduce as organic grows | You pay for every click, every month | Time and content, no cost per click |
| When it stops | Organic keeps working if ads pause | Traffic stops when spend stops | Keeps working, but can slip without upkeep |
| What you learn | Ads show which searches convert, SEO targets them | Which messages and audiences convert | Which topics bring in long-term traffic |
| Best for | Most growing businesses | Launches, offers and short campaigns | Businesses that can wait for results |
We talk about your goals, your budget, your customers and what's been tried before.
I review your accounts, tracking and competitors, then plan channels, budgets and the numbers we'll judge them by.
Tracking fixed first, then campaigns set up, tested and adjusted as data comes in.
Regular reports showing spend, results and what I'm changing next, in plain English.
Often both. Ads bring in visitors straight away while SEO builds over time. Running them together also shows which searches convert, which helps the SEO plan.
The ad spend stays in your own accounts, paid directly to Google or the platform. I manage the campaigns and you keep full ownership and visibility of the accounts.
Enough to get useful data in your market, and no more than you can afford to test with. That depends on how competitive your keywords are and what a customer is worth to you. I'll suggest a starting budget after the audit.
My management fee is separate from your ad spend and depends on the channels and how much work each account needs. After a short call I'll give you a clear quote.
Ads can bring visitors on the first day, but it usually takes some weeks of data to find the searches, audiences and messages that convert well. Expect the early period to be about learning and refining.
Yes. I regularly set up or repair GA4, Tag Manager and Search Console, so the numbers you look at can be trusted.
The ones your customers actually use. For many businesses that means Facebook and Instagram, for B2B it's often LinkedIn. I'd rather do two platforms well than five badly.
Yes. App store optimisation works on your app listing, from title and keywords to screenshots, so more people find and install your app. It pairs well with paid campaigns for installs.
Performance Max is a Google Ads campaign type that runs across Search, YouTube, Display, Gmail, Maps and Discover from a single campaign, using Google's automation to decide where ads appear. It can work well with good tracking and strong assets, but it gives you less control, so I usually run it alongside standard search campaigns rather than instead of them.
App store optimisation (ASO) is SEO for app listings. It improves your app's title, subtitle, keywords, description, screenshots and ratings so it ranks higher in App Store and Google Play searches and more of the people who see it go on to install it.
If you have visitors in the UK or EU, you generally need their consent before setting non-essential cookies for analytics and advertising. I set up a consent banner and Google's consent mode so your tags respect each visitor's choice. The legal wording of your policy should come from your own adviser.
Remarketing shows ads to people who have already visited your website or used your app, reminding them to come back. It often converts well because the audience already knows you, but it needs sensible limits so people don't feel followed.
Yes. I start with an audit of what's already running, keep what works and fix what doesn't, so you don't lose the learning the account has built up.
You do. Accounts are created in your name or you give me access to yours, so if we stop working together, everything stays with you.
Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.
