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Content marketing services for businesses that want steady organic growth. I plan topics around what your customers ask, then write and refresh pages that people want to read, search engines can understand and AI tools can quote.
Blogs, service businesses and SaaS teams that need steady organic growth.
Content marketing is the work of attracting and keeping customers by publishing useful content they actually want, such as articles, guides and service pages, instead of only paying for ads. Done with SEO in mind, it means planning topics around real searches and keeping each page accurate over time.
Good content marketing has three parts. Strategy decides who you are writing for, which topics matter to your business and in what order. Creation turns that plan into pages that answer questions clearly and show real experience. Maintenance keeps those pages up to date, merges the ones that overlap and removes the ones that no longer help.
Google says its systems aim to reward content made for people rather than to manipulate rankings, and that it has no preferred word count. So I don't pad articles to hit a number. Each page should be as long as it needs to be to answer the question well. You can read Google's guidance on helpful content.
Content also feeds everything else you do: your SEO, your visibility in AI answers, your social posts and the emails you send to customers. That's why I plan it around your customers' real questions rather than whatever happens to be trending.
A plan built on what your customers search for and what your business sells, so every piece has a purpose and a place in the bigger picture.
Your subject broken into pillar pages and supporting articles, linked together so search engines see the depth of your expertise rather than a pile of unrelated posts.
Clear, well-researched articles and service pages written for people first, with the structure search engines need. Every brief starts from proper keyword research.
The pages that bring in enquiries, written to explain what you do, who it's for and why someone should choose you, in plain language.
Every existing page reviewed against its traffic and purpose: what to keep, what to improve, what to merge and what to remove. It often turns up quick wins in pages you'd forgotten about.
Older pages that have slipped brought up to date with new facts, better structure and clearer answers, so they can win back the rankings they used to have.
Links between related pages that guide readers to the next step and help search engines find your best content. Checked against my on-page SEO checklist.
A realistic publishing schedule your team can stick to, with briefs, owners and dates, so content keeps going out after the first busy month.
Content works best on a site with a sound technical base. If yours needs work first, start with my SEO services. Need a new site to publish on? See web design.
The three overlap and often get mixed up. Here's how they differ, and why most businesses need a bit of each.
| Compare | Content marketing | SEO | Copywriting |
|---|---|---|---|
| Main aim | Attract and keep customers with useful content | Help your site get found in search | Persuade someone to take an action now |
| Typical output | Articles, guides, topical maps, refreshed pages | Technical fixes, on-page changes, links | Sales pages, ads, emails, calls to action |
| Time to results | Builds over months and keeps working | Builds over months | Can work quickly, but only while it runs |
| How it's measured | Organic traffic, engagement and leads by page | Rankings, impressions and clicks | Conversion rate and sales |
In practice I combine all three: SEO decides what to write, content marketing makes it useful, and good copy turns readers into enquiries.
We talk about your customers, your products and what you want content to achieve, including the questions your sales team hears every week.
I audit what you have, research topics and build a content plan and topical map, ranked by business value.
Writing and refreshing in priority order, with internal links added as we go and every piece edited before it goes live.
Reports on rankings, traffic and enquiries by page, so you can see what's working and where to focus next.
No, but they work best together. SEO makes sure your site can be found and tells you what people search for. Content marketing creates the pages that answer those searches and give people a reason to come back.
I plan every piece and set the standard it's written to, and I review and edit everything before it goes live. On larger projects, I may work with writers I trust, and I'll always tell you who is doing what.
I use AI tools for research and first ideas, the same way I'd use any tool. Every piece is fact-checked, edited and shaped by a person, because generic AI copy rarely helps rankings or readers.
Google doesn't ban AI-assisted content, but it says mass-produced text with little oversight is low effort and rates it poorly. What matters is whether the page is accurate, original and genuinely useful, however it was drafted.
As long as it needs to be to answer the question well. Google says it has no preferred word count. Some topics need a short, direct answer; others need a full guide. I decide length from what the searcher needs, not a target number.
A topical map is a plan of every topic your site should cover, grouped into pillar pages and the supporting articles around them. It shows what to write, in what order and how the pages link together, so you build authority on a subject instead of publishing random posts.
Yes. I start by reading what you already have and agreeing a short tone of voice guide with you, so new pages sound like your business rather than a generic agency.
There's no magic number. A small number of excellent, well-linked pages usually beats a large number of thin ones. The topical map shows how many pieces your subject really needs.
Often enough to keep a steady rhythm you can sustain. Consistency matters more than volume, and refreshing an old page can be worth as much as publishing a new one.
Yes, and it's often the best place to start. Refreshing pages that already have some authority is usually faster than publishing new ones from scratch.
Content builds over months rather than weeks. Refreshes to existing pages can show sooner, while new topics take time to earn trust. I'll give you a realistic view once the audit and plan are done.
It depends on how much you want to publish, how technical your subject is and whether you need a strategy, writing or both. After a short call I'll give you a clear quote.
You do. Everything written for your site is yours to use, edit and keep.
Tell me where things stand and what you'd like to change. I'll reply personally with honest next steps.
