SEO and digital marketing services

Sixteen years in, this is everything I offer. Some clients need one thing fixed, others want a partner for the long run. Pick what fits, or tell me the problem and I'll suggest where to start.

SEO Services

The full SEO toolkit, from the first audit to the links that move you up the page. I've been doing this since 2010, so I know what still works and what Google stopped rewarding years ago.

Includes
  • SEO Audit
  • Keyword Research
  • On-Page SEO
  • Technical SEO
  • Link Building
  • E-commerce SEO
  • SaaS SEO
  • SEO Penalty Recovery

Best forBusinesses that want more organic traffic and leads, without the guesswork.

Ask me about SEO services

Local SEO

If your customers search "near me", you need to be in the map pack. I've helped franchises, trades and local services get found in their area, from one location to many.

Includes
  • Google Business Profile Optimisation
  • Local Citations & NAP
  • Multi-Location SEO
  • Local Landing Pages

Best forShops, trades, clinics, franchises and anyone who serves a town or region.

Ask me about local SEO

AI Search Optimisation

People now ask ChatGPT, Perplexity and Google's AI Overviews before they ever click a link. I help your business become the answer they get, with clear content, strong brand signals and proper schema.

Includes
  • Google AI Overviews
  • ChatGPT & Perplexity Visibility
  • Schema Markup

Best forBrands that want to stay visible as search keeps changing.

Ask me about AI search optimisation

Content Marketing

Content that people actually want to read and that search engines can understand. I plan topics around what your customers ask, then write and refresh pages that keep earning traffic.

Includes
  • SEO Content Writing
  • Content Strategy & Topical Maps
  • Content Audit & Refresh

Best forBlogs, service businesses and SaaS teams that need steady organic growth.

Ask me about content marketing

Web Design & Development

A good-looking website is only half the job. I design and build sites on WordPress and Shopify with SEO built in from day one, so you're not paying to fix it later.

Includes
  • WordPress Websites
  • Shopify Stores
  • Website Redesign
  • Speed Optimisation

Best forNew businesses, rebrands and sites that are slow or hard to update.

Ask me about web design

Digital Marketing

For when you need results faster than SEO alone can give you. I run Google Ads, social and app store campaigns, and set up tracking so you can see exactly what's working.

Includes
  • Google Ads
  • Social Media Marketing
  • App Store Optimisation
  • Analytics Setup (GA4, GTM, Search Console)

Best forLaunches, apps and businesses that want paid and organic working together.

Ask me about digital marketing

White Label SEO

For agencies that want to offer SEO without hiring for it. I deliver the work under your brand, report in your format and stay behind the scenes.

Can include
  • SEO Audits
  • On-Page SEO
  • Content
  • Link Building
  • White Label Reports

Best forDigital agencies, web designers and marketing consultants.

Ask me about white label SEO

Fractional CMO

Senior marketing leadership, part time. I've done the job full time as CMO at BDThemes, so I can set the strategy, run the channels that matter and help your team pull in one direction.

Can include
  • Marketing Strategy
  • Team Leadership
  • Channel Planning
  • Budgets & Reporting

Best forStartups and growing businesses not ready for a full-time CMO.

Ask me about fractional CMO

How I work

Simple, clear and no surprises

Whatever the service, the process stays the same. You always know what I'm doing, why I'm doing it and what's next.

  1. 01

    Listen

    We start with a call. You tell me about your business, your goals and what's not working.

  2. 02

    Audit and plan

    I look at your site, your competitors and your search data, then give you a clear plan with priorities.

  3. 03

    Do the work

    I get on with it, keeping you in the loop and explaining the why, not just the what.

  4. 04

    Report and improve

    You get weekly and monthly progress reports, and we keep adjusting based on what the data says.

Client reviews

Don't just take my word for it

100%Job Success
70Jobs completed
4.8★From 60 ratings
★★★★★
I've hired three people for this similar job post, and Rouf was THE BEST person to work with. He made sure everything was understood on both ends, there was communication to make sure the work was presented as required. He was punctual, professional and work was submitted with great quality. Highly recommend.
Upwork clientKeyword links for 11 blog articles · Dec 2021
★★★★★
Rouf is the real deal. I hired him to do a quick SEO onsite optimization report. He took care to try to understand my niche industry (standardized testing) before he began his analysis. The information he sent back was easy to follow, well considered, quick, and helpful.
Upwork clientOnsite SEO Optimization · Jan 2022
★★★★★
Mr. Rouf researched keywords for the company website, installed RankMath, and ran its automated options for the website. He provided the keyword list as a separate document so my company can use it in the future. He also met with the company owner to explain RankMath and show where to find various options for conducting SEO on future pages ourselves.
Upwork clientLocal SEO for a multi-location business · Jun 2022

Word for word from Upwork. Read more reviews or see my Upwork profile.

Not sure which service you need?

That's fine, most people aren't. Tell me what's going on with your website and I'll tell you honestly where I'd start, even if the answer is that you don't need me yet.